Bruno: The Gay Virus of Social Media
Bruno is not just about hot pants, manscaping, and all year round Halloween costumes.
Bruno is a marketing genius in traditional media as well as interactive social media. Ranging from the MTV awards stunt (that may become the celebrity endorsement of the porn acronym ATM), first male to appear on Marie Claire magazine cover, bringing back lederhosens, GQ featured article with naked photo spread, Queen’s guards parade, Madrid bullfight event, El Hormiguero TV show appearance, to the short lived Pink Light District (boutique that caters to men on men sex) – Bruno had created a string of successful public appearances that drew out celebrity coverage reporters like flies drawn to cow pies.
What’s more amazing is his ability to work the social media angle, allowing Bruno to connect with hundred thousands of fans on a personal level.
In addition to his 330,000-odd “freunds” on MySpace, Bruno has 31,500 “friends” on Facebook (“Facebuch” in Bruno parlance), and more than 14,000 followers on “Tvitter,” where his handle is @brunovassup, all enjoying regular updates: “check aus mein trailer!” – http://adage.com/digital/article?article_id=137444
Bruno on Facebook – works better if the Bruno marketing team enables public search settings where non-facebook account holders can access the page. Refer to http://blog.facebook.com/blog.php?post=2963412130
Bruno on Digg – Bruno will be holding a Questions & Answers session with the most popular questions submitted and voted by Digg users.
Unless you have been living in a cave à la Osama bin Laden style, you cannot avoid the Bruno marketing machine. With less than 20 days left before opening night, Bruno will become more viral on the internet with the help of these social media platforms.
Tags: bruno facebook, bruno internet, bruno myspace, bruno twitter
News | admin June 21, 2009 | 
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