Life imitating art or art imitating life. Well it is the latter, Bruno is based on Alfons Haider who’s quite a popular openly gay television presenter in Austria. Haider is an interesting fellow, but not even close to a doppelganger as Bruno has taken his act over the top in terms of craziness.
http://www.mirror.co.uk/celebs/news/2009/05/21/we-reveal-the-real-life-bruno-the-latest-character-from-sacha-baron-cohen-115875-21377069/

http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=57738623
This summer from the creators of Borat comes Bruno.
- Bruno is a surprise hit at fashion shows.
- Bruno shops at Sears.
- Bruno camps out with real men.
- Bruno struts stuff in a religious community.
- Bruno is a single parent with a black baby (swapped for an iPod).
- Bruno attends boot camp.
- Bruno learns self defense against flying organs.
Can we expect less from Bruno?